Amazing clothes at 'I-will-never-be-able-to-afford-you-sob' prices, appearances at all the best fashion shows, beautiful models [note Cara Delivigne, Suki Waterhouse] ...
There's nothing much more this company can deliver, right?
Wrong...
Burberry Acoustic - a platform for up and coming musical talent - is the brainchild of the luxury chain's Christopher Bailey; a strong believer in the close links between the worlds of fashion and music.
Starting with a live performance by Tom Odell at a Burberry catwalk, the project has extended to a series of YouTube videos; all with one mutual aim - to strip music back to its roots.
Each video is filmed in an unique, and often meaningful, location - a bench in London, a garden in Dorset... - and showcases the incredible acoustic talent that Britain has to offer.
With certain videos reaching over 1 million views, it's clear that Burberry are beginning to create a following of a whole new variety, and so far, it's working.
Only a clothes line?
Think again.
